Retail moves fast, and the best decisions are driven by customer insight, not guesswork. Whether you're testing a product idea, exploring shopper habits, or reviewing your brand messaging, a retail focus group puts you face-to-face with the people who matter most.
At PeopleSight, we help you run smart, targeted retail focus groups by recruiting participants who reflect your actual customers.
A retail focus group brings together a group of consumers to discuss their shopping habits, product preferences, brand perceptions, or purchase decisions. Sessions are typically moderated by a researcher and can be held in-person or online.
Retail focus groups are commonly used to explore:
These discussions help brands get to the why behind buying behaviour, so they can refine their offers before investing big.
That depends on what you’re trying to learn. We help you define and recruit:
Competitor brand users
Specific shopper personas e.g. “bargain hunters,” “eco-conscious mums,” “tech-savvy students”
We screen respondents carefully, so your group is full of people who fit the brief—and are able to speak openly about their shopping experiences.
Recruitment can make or break your group. You need:
✅ Real consumers
✅ Diversity of opinion
✅ People who can show up on time, speak up, and provide honest feedback
Here’s what we provide:
Whether it’s a one-off group or part of a wider multi-location study, we’ll handle the logistics.
Join our panel here and get invited to upcoming paid research opportunities.
🎯 Not sure who your audience really is or how to define them for research?
🙋♀️ Want to join our UK research panel as a paid participant?